Katherine Amara PR is Eaton Workshop's appointed Hong Kong public relations agency, responsible for the regional brand launch of the pioneering new hospitality concept's Eaton HK, as well as the ongoing promotion of purpose-driven events and regular cultural programming.
Located in the Jordan neighborhood of Kowloon, Eaton Workshop opened the doors to its Hong Kong hotel location in autumn 2018, following a thoughtful series of arts, music and cultural pre-opening events. This location will follow the brand’s flagship property in Washington, D.C., which launched in late summer 2018.
The brand consists of five distinct pillars — Hotel, House, Media, Impact and Wellness — that together form an ecosystem based on a pro-social, proactive ethos. With its East-meets-West philosophy for global social change, Eaton will bring the international market a hybrid model of a hotel, co-working members club, media platform, and wellness center, with an ongoing content and programming agenda underscoring its core advocacy values.
Through these pillars, Eaton brings to life its mission through:
Being a platform for the community
Fostering emerging talent
Deep respect for the environment
A selective and curated memebership process geared toward socially-conscious businesses and nonprofits