Katherine Amara PR is Eaton Workshop's appointed Hong Kong public relations agency, responsible for the regional brand launch of the pioneering new hospitality concept's Eaton HK.
Located in the Jordan neighborhood of Kowloon, Eaton Workshop will open doors to its Hong Kong hotel location in fall 2018, following a thoughtful series of arts, music and cultural pre-opening events. This location will follow the brand’s flagship property in Washington, D.C., which launches in late Summer, 2018.
The brand consists of four distinct pillars — Hotel, House, Media, and Wellness — that together form an ecosystem based on a pro-social, proactive ethos. With its East-meets-West philosophy for global social change, Eaton will bring the international market a hybrid model of a hotel, co-working members club, media platform, and wellness center, with an ongoing content and programming agenda underscoring its core advocacy values.
Through these pillars, Eaton will bring to life its mission through:
- Being a platform for the community
- Fostering emerging talent
- Welcoming diversity
- Deep respect for the environment
- A selective and curated memebership process geared toward socially-conscious businesses and nonprofits