GO24 Fitness is Hong Kong’s premier 24-hour, no contract gym without pushy sales people. Co-founded by fitness guru Martin Barr, GO24 Fitness was designed for a no-nonsense audience who demand the highest quality gyms and service at an affordable price.  GO24Fitness utilises the latest equipment and technology from industry leaders, and offers innovative group classes and individual personal training on request.

Katherine Amara PR was appointed as GO24 Fitness’ public relations agency in 2018. We were tasked with refining brand messaging and launching GO24’s state-of-the-art North Point location to the media. KAPR also manages GO24’s dual-language social media accounts and KOL partnerships.