H.D. Buttercup is no ordinary furniture store. Founded in California in 2006, the beloved homeware brand boasts store locations in Los Angeles and San Francisco.
H.D. Buttercup arrived in Hong Kong in late 2015 to open its first outpost outside of the Golden State. Katherine Amara PR was tasked with spearheading the brand's launch and marketing strategy. We designed and implemented a large-scale press preview and grand-opening event to unveil the adventurous brand's expansive 15,000 square foot Hong kong flagship showroom, grabbing the ear of the media and creating enormous buzz around the brand. H.D. Buttercup's ever-evolving collection and regular seasonal updates continued to be featured widely in the media until the brand's exit from Hong Kong.