Katherine Amara PR is Reebok's public relations representative in Hong Kong. Katherine Amara communicates lifestyle, fitness, fashion and business stories for the brand, raising awareness of product launches, celebrity collaborations, high profile events and more. 

Reebok speaks to all the athletes out there who spend their days bloody, muddy, and sore, not for bright lights or money, but to simply be the best version of themselves.

Sometimes a little bit of crazy is a good thing. It’s that extra push that keeps you at the gym after everyone else has thrown in the towel, that urge to go for one more lap, or that mental alarm clock that drags you out of bed in the morning to get out there and train. That little bit of crazy is what sets the tire flippers, rope climbers, and 5 A.M. runners apart from the crowd.

And it’s not just about being able to lift more, run farther, and jump higher. It’s about pushing your own personal limits, expanding your mental and social strength, not just your physical strength. It’s about being a harder worker, a more mindful person, a better human. Reebok designs gear that’s forged from these ideals and stands up to non-stop punishment!

Reebok partners with international celebrities, including Ariana Grande and 'Wonderwoman' Gal Gadot. This year, Reebok has also welcomed iconic designer, Victoria Beckham for its next collaboration collection. Invited to the team by basketball legend, Shaquille O’Neal, Beckham’s decision to join forces withReebok was inspired by her love towards the heritage project from the ‘90s.

The powerhouse designer confirmed that the ‘90s will be the main theme present in her daring inaugural collection for the brand, placing Reebok on the map as a fearless brand that aims to empower women around the world. Beckham is renowned for designs that inspire confidence, power and strength, and Reebok too shares this commitment with its longstanding history of putting women first – an unquestionable fit.

The upcoming collection will push new boundaries, enabling women across the world to feel powerful and comfortable in who they are.