The Cakery is a Hong Kong-based cake shop that offers a premium range of products that are organic, sugar-free, gluten-free and vegan-friendly. The Cakery strives to help customers live a healthier and fitter life by fulfilling sugar cravings without compromising their wellbeing. The Cakery believes that “you are what you eat” and uses some of the healthiest ingredients to recreate beloved desserts. The brand’s renowned creations replace refined sugar with natural sugars, and increase the amount of good fats and proteins to improve the overall nutritional profile of desserts, so that cake-lovers can enjoy their favourite dessert guilt-free.

Katherine Amara PR was appointed by The Cakery in 2018 and ran successful campaigns covering the Christmas period and beyond.