About Amara

Amara Communications is an award-winning full-service communications consultancy, specialising in public relations strategy, marketing, ideas generation, brand launch and content creation. Whether in print, broadcast or social spaces, we work with our clients to understand their needs and achieve unparalleled brand awareness.

Amara Communications was founded by veteran publicist Katie Forster in 2016 and has since worked for renowned brands such as Reebok, Omorovicza, Rosewood Hotels, Eaton Workshop and Goose Island Craft Beer.

Amara Communications was awarded in the category of Best Boutique PR Agency at the Hong Kong PR Awards in 2019.

 
 

TESTIMONIALS

  • "We’ve worked on several notable campaigns with Katie and her team, one of the most important being the launch of an entirely new brand of hospitality – the unveiling of The Sheung Wan. Katie and her team have gone beyond the usual PR remit to assist in creating new brand initiatives. It’s been reassuring to be able to rely on having a dedicated PR representative working alongside our local team collaboratively on the ground in Hong Kong."

    — Ovolo Hotels

  • "Thanks to the hard work of Katherine Amara PR, the Red Lobster media launch in Hong Kong was a world record and was supported by a world record in terms of sales too."

    — Red Lobster

  • "Amara has grown the reputation of our business from a small butcher to an internationally respected player in the F&B scene. With their help, we are on the cusp of regional expansion and have gone from one to twelve stores/restaurants. Time and time again, the Amara team goes above and beyond their scope of work to deliver exceptional results.”

    — Feather & Bone

  • "Amara is different to your typical Hong Kong public relations agency. What we like about them is that they are nimble, adapt VERY quickly to a client’s needs and don’t follow the standard PR “playlist”. Katie herself is hands on in every client project and knows how to deal with the nuances of today’s rapidly evolving media relations!”

    — Jamie’s Italian