Boy n burger

Amara Communications was tasked with launching Boy n Burger into the market in August 2021. Within one month, Amara Communications had secured a media impression of over 290 million and a social media impression of almost 11 million.

As well as handling public relations and social media marketing, Amara Communications has supported Boy n Burger in both marketing and branding.

Boy n Burger brings a brand-new fast-casual burger experience to Hong Kong. The original concept serves up ‘Better Burgers for Everyone’ in the heart of Wan Chai, offering top quality between two buns from as low as HK$28.

Boy n Burger is committed to quality excellence. The brand’s tempting menu of burgers features 20 day salt moss-aged grass and wild cereal grain-fed beef which is proudly antibiotic free. As well as providing an approachable, fun and affordable dining option for everyone,  Boy n Burger aims to bring sustainability to the forefront of the typical burger chain model. Not only are all fresh vegetables sourced locally, but all meat, fish and dairy items are entirely traceable and provided by local artisan suppliers.

Boy n Burger is on track to expand regionally, thus redefining the fast casual dining space.