Eaton Workshop
Amara Communications is Eaton Workshop's appointed Hong Kong and European public relations agency, responsible for the brand launch of the pioneering new hospitality concept’s Eaton HK, as well as the ongoing promotion of founder Katherine Lo, the brand’s purpose-driven events, world-class F&B offerings and regular cultural programming.
Located in the Jordan neighbourhood of Kowloon, Eaton Workshop opened the doors to its Hong Kong hotel location in autumn 2018, following a thoughtful series of arts, music and cultural pre-opening events. This location followed the brand’s flagship property opening in Washington, D.C., which launched in late summer 2018.
The brand consists of five distinct pillars — Hotel, House, Media, Impact and Wellness — that together form an ecosystem based on a pro-social, proactive ethos. With its East-meets-West philosophy for global social change, Eaton brings the international market a hybrid model of a hotel, co-working members club, media platform, and wellness centre, with an ongoing content and programming agenda underscoring its core advocacy values.
Through these pillars, Eaton brings to life its mission through:
Being a platform for the community
Fostering emerging talent
Welcoming diversity
Deep respect for the environment
A selective and curated membership process geared toward socially-conscious businesses and nonprofits
