LUÜNA Naturals

Based between Hong Kong and Shanghai, LUÜNA naturals is Asia’s first female-led period care company. LUÜNA’s mission is to change the way women & girls experience menstruation through healthy & sustainable products, taboo-free content & a business model that supports period education for girls in need across the region.

Amara Communications was tasked with launching the brand to the Hong Kong media. The campaign kicked off with the debut of an unprecedented period subscription service, enabling women to curate their period products according to personal need. LUÜNA naturals went on to launch one of the most comfortable menstrual cups on the market, alongside the groundbreaking BUY-A-CUP, GIVE-A-CUP initiative, which partnered with grassroots initiatives like FreePeriodsHK to provide free cups and educational workshops to girls in need.