Omorovicza

Amara Communications was appointed as Omorovicza's Hong Kong PR agency in December 2020. The relationship kicked off with the launch of a new night-time hero product, designed to stimulate optimal repair during sleep as well as a new iteration of the brand’s iconic Queen of Hungary range.

The Omorovicza journey began over 2,000 years ago, when the healing properties of Hungary's thermal waters were discovered and the first thermal baths were built. The secret to why Hungarian thermal waters have such remarkable healing properties lies in the unique geological features of the region. Here the earth's crust is thinner, so waters absorb beneficial minerals more effectively as they journey to the surface. The magic of the healing waters come from their unique mix of minerals and trace elements.Empirical observations of miraculous healing led to the building of more than 1,000 thermal baths in Hungary. 

Hong Kongers can now enjoy the curative power of Omorovicza products, which can help to combat the city’s air-pollution, via a choice of select, premium retailers around the city. 

Amara Communications is proud to raise awareness of the zero-nasties range of beauty products in Hong Kong, and is responsible for overall PR, KOL engagement and media/KOL events.