red Lobster

Amara Communications was appointed as Red Lobster's communications agency in advance of the brand's entry into Hong Kong in November 2019. 

The iconic brand, the largest seafood company in the world, received an attendance of over 50 of the city's most respected media at a press preview event arranged by Amara Communications. Widespread attention across media and social channels resulted in both a world record for Red Lobster media coverage as well as a world record for opening sales. 

Amara Communications continues to manage Red Lobster's public relations.